Chasing The Light, Gathering Momentum For Mutual Benefit

On October 29, 2024, the core dealer meeting of YING was successfully held at YING headquarters. The conference is themed "Pursuing Light, Walking Together, Gathering Momentum and Win Win". Excellent core distributor partners from all over the country gather in the horn of progress to discuss new trends in industry development and explore new growth points in the future.

Guillem Pages, General Manager of YING

At the beginning of the meeting, Guillem Pages, General Manager of YING, delivered a speech. Guillem Pages advocates from the perspective of corporate strategy. Faced with the challenges of the current market environment, YING is actively exploring and adjusting, using new strategies and ideas to solve problems and promote growth. A robust financial system provides strong support for YING's sustainable development; Optimize and integrate the supply chain to create new heights of value; Strengthen internal structural coordination and integration, especially in the face of the rise of new channels, respond quickly; In terms of product development, tailor-made products are launched based on channels; In terms of marketing and promotion, empower local life, take the initiative, break through barriers, and seek new opportunities. Discovering new opportunities through exploration and enhancing our hard power through challenges, we hope to work hand in hand, strive together, run out, find new opportunities, and seek common development!
 

Mr. Zhu Feng, Director of Domestic Sales Department Of YING

Mr. Zhu Feng, Director of the Domestic Sales Department of YING, summarized the work for the first three quarters of 2024, made Q4 deployment, and planned for next year. The focus of Q4 work is on the "year-end sprint to solve problems".
At present: Gathering momentum to break through the situation
Regarding the supply of goods, breakthroughs in channel products, and replenishment of retail products, YING focuses on centralized bulk stocking of its main products, sets up safety stock, and launches high-value and core competitive retail products to seize the market. Combining the "trade in" policy and enterprise dual subsidy dividends, we call on stores across the country to seize the opportunity of "trade in" and seize the momentum to gain an advantage in the old renovation market, quickly establish market advantages, and improve the quality of residents' consumption. At the same time, by empowering local life and connecting sales channels throughout the entire chain, we aim to attract traffic to end stores. Mr. Zhu said that in the upcoming year-end sprint, we must do our best and refuse to lie flat!
Outlook: Empowering and Driving
Through insights and research into the large market environment, Mr. Zhu proposed a strategic plan for 2025, which will efficiently empower distributors and the market through a five dimensional driving strategy of brand reshaping, product breakthroughs, channel expansion, service improvement, and mechanism guarantee, bringing new growth engines.
Although the road is far, the journey is approaching; Although things are difficult, they must be done. As long as everyone works together, there is nothing that cannot be accomplished.

In today's complex market environment, product strength is the core of all enterprise strategies and the key to standing undefeated in competition. Only with excellent product strength can a brand be deeply rooted in the hearts of consumers and become their first choice. According to the expansion needs of retail, home decoration, engineering and other channels, Mr. Derek Jiang, the manager of the Product Management Center, explained and introduced the product system layout, covering flagship intelligent toilets, hardware faucets, metal bathroom cabinets, integrated toilets and other product categories. He also provided a detailed introduction to New Pure BS88 luxury intelligent toilet and the Wonder series faucets.

The New Pure Series BS88- Luxury Intelligent Toilet is a new high-end flagship intelligent toilet launched by YING, with high appearance, high quality, high performance, and a full experience. Innovative new surging * II flushing system, 50mm super large pipe diameter, through silent synchronous flushing mode, conventional flushing sound 42dB, with foam flushing can be as low as 37dB, zero water pressure requirements, suitable for any floor and old buildings. Strong momentum, quiet and cleaner, sleeping soundly all night, with first-class water efficiency. Innovative full link sterilization: built-in filter - waterway sterilization - antibacterial foam - antibacterial seat ring, bringing a new clean experience. In addition, the more fashionable design, larger screen LED smart display, more advanced microwave induction 3.0 lid opening, more convenient foot feel flip loop flushing, more diverse cleaning mode, more efficient mobile drying, fresher platinum deodorization, wider temperature sensing seat ring (13cm), more convenient unlimited power outage flushing, safer protection system, and high-end performance configuration bring a more pleasant and wonderful interactive user experience.

The high-value hardware faucet is the finishing touch to enhance the overall high-end feel of the bathroom. YING Wonder PRO Series Basin Faucets. A brand new high-end flagship masterpiece that brings an extraordinary experience from five dimensions: design, styling, cleanliness, experience, and style. In terms of design, the innovative Xia Guang Zi art glass veneer features a panel width of up to 80mm, creating an atmosphere beyond imagination. In terms of design, the simple square straight lines and the grand luxury aesthetic highlight the trend of the prosperous era. Wide screen waterfall water provides a larger cleaning range, with adjustable water outlet angle to match different basin shapes. In terms of operation, the cold water mode is activated, and the track valve core is configured for smooth operation, reducing the force by 40% compared to standard valve core operation. Diversified fashion colors and the same style make the style more versatile, meeting the growing personalized and diversified needs of consumers.

In addition, in line with the current market trend of exchanging old for new and the pain points of wet and dry bathrooms, YING has launched a series of metal bathroom cabinets that are waterproof, moisture-proof, and durable. In response to the demand for consumer upgrading, we have launched a new upgraded V8 series integrated toilet to enhance our daily needs. Based on the characteristics of the channel and the needs of various regions, YING has launched a variety of home decoration engineering channel products covering multiple categories to meet terminal demands.

 

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Mr. Gorson Long, Marketing Director of YING
How to alleviate market anxiety and gain attention in the face of the impact of the consumer environment? Mr. Gorson Long, the Director of Marketing at YING, presented to us the marketing strategy for YING 2024. The brand action of YING2024 focuses on the keyword "50 · Love". Through the 50th anniversary celebration and dealer annual summit, headquarters exhibition hall upgrade, 2024 International Kitchen and Bath Exhibition KBC and 50th anniversary brand sharing meeting, 8th Toilet Culture Festival, terminal store upgrade, trade in and profit sharing action, and the upcoming 2024 Guangzhou Design Week, the brand action progresses layer by layer. It is a comprehensive, multi-channel, multi-dimensional, and continuous brand action throughout the year, from the domestic to the international stage, from headquarters to terminal store image, from online to offline, from partners to industry media, and then to consumers. It not only revitalizes the brand's 50 year deep historical heritage, but also looks forward to the future development blueprint, establishes a warm and upward trend. The brand image greatly enhances the brand's influence and competitiveness.

Looking at the market trend, omni channel integration is becoming the new normal of brand marketing. YING actively embraces new marketing, plans Tiktok's local life projects with new tracks, large platforms, and large investments, empowers dealers and stores, and helps to maintain and stabilize sales growth and reshape the new pattern of physical stores through seamless online and offline integration.

 

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Subsequently, the meeting shared valuable experiences and exchanged mutual assistance with dealer partners on topics such as market operations, different channel expansion, and customer acquisition, in order to broaden new ideas and methods in sales, channels, and operations.

Based on the milestone development node of the 50th anniversary, YING will continue to follow the same path, fully empower terminals, and assist dealer partners to work together, break through barriers, innovate, and embark on a path of high-quality development.