YING – 50 Years, Trusted Over Time

In the passionate May, Orange Island is bustling with joy and enthusiasm.

Originating from Ceramic Capital, refined with ingenuity for fifty years, the eagle soars across the land of China;

The tide surges along the Xiangjiang River, and the entire scene is refreshed, embarking on a new journey together for a hundred years!

 

On May 8th, the "Tide Rises in the Xiangjiang River, Together for a Century" – YING 2025 Brand Upgrade and New Product Launch Conference kicked off simultaneously with the Changsha AydGroup flagship store. Elite figures from all walks of life gathered in Changsha to embark on a new journey of national brands for a century. With the attitude of "refining, breaking boundaries, and revitalizing", YING has set off a wave of innovation, showcasing the profound heritage and innovative vitality of a 50 year national brand through its new proposition of " YING – 50 Years, Trusted Over Time", disruptive products, and immersive experience scenes.

 

01

Refining Upgrade

“YING – 50 YEARS, TRUSTED OVER TIME”

At the beginning of the event, the senior management of the group had a far sighted vision and pointed out that innovation was the key to breaking through the situation; Industry leaders speak from a lofty perspective, praising YING's craftsmanship, quality, and industry development in sync; Industry association experts have gained insights into market changes and called for disruptive innovation to break through, hoping that YING can accelerate its intelligent and green transformation; Senior experts hit the key points and suggest deepening digital marketing to accurately meet the needs. Multi party forces gather wisdom and strength to drive YING to achieve a new brand leap.

 

 

50 years is not just a simple number, but the accumulation of "peace of mind" quality. In the face of market changes in the era of resilient consumption, the durability of bathroom products has become a core demand of consumers. In the speech "YING Brand Upgrade Release", Mr. Gorson Long, the General Manager of YING, stated that the new brand proposition of "YING -50 YEARS, TRUSTED OVER TIME" is based on this.

 

YING takes "peace of mind commitment" as its core and builds quality barriers with three major strengths: nine production bases to ensure production capacity, German and Italian equipment and self-developed technology to improve quality, and pioneering "durable laboratory" scientifically certified products. At the same time, we will launch the "Double Durability Commitment" standard to extend product life through rigorous craftsmanship and establish an industry benchmark for durability.

 

“YING – 50 YEARS, TRUSTED OVER TIME"is not only a confident declaration of the brand, but also a triple commitment: to provide users with durable products and services, create a sustainable future with partners, enhance competitiveness through technological innovation, and benefit global users.

Guests at the launching ceremony (in no particular order):

集团中国区总经理裴杰先生，YING总经理龙治宇先生，中国建筑材料流通协会执委副会长兼陶瓷卫浴经销商委员会主席李作奇先生，中国建材市场协会卫浴分会、佛山市卫浴洁具行业协会执行会长兼秘书长刘文贵先生，中国工业合作协会家居整装分会执行会长、厨卫资讯创始人喻镇荣先生，广东省卫浴商会秘书长张书儒先生。

This brand upgrade demonstrates YING's firm determination to deeply cultivate the bathroom industry, uphold long-term principles, continue to create value for consumers, demonstrate national brand responsibility, and aspire to establish a long-term foothold and innovate in the industry.

 

02

Breakthrough Innovation

Hardcore Technology Makes A Trust Life Within Reach

The release of new products is undoubtedly a major highlight of this grand event. At the meeting, INNO's new intelligent integrated ceramic built-in water tank intelligent hanging toilet made a stunning appearance, with "Innovation" as the core concept, directly targeting the nine pain points of traditional wall mounted toilets in terms of appearance, installation, performance, etc. Through technological innovation and structural subversion, it brings users multiple upgrades of minimalist aesthetics and comfortable mental enjoyment.

Minimalist design and peace of mind performance at the same time: INNO's new intelligent hanging toilet achieves a revolutionary breakthrough in wall mounted toilet structure. Its core "Ceramic Core PRO" abandons the traditional embedded water tank, and the water tank is integrated with the ceramic body to eliminate the risk of water leakage inside the wall and is easy to maintain.

The innovative EASY+ flexible bracket system is easy to install: Compared with traditional complex wall mounted built-in water tanks, the EASY+ flexible bracket system greatly reduces the height and thickness, greatly reducing installation difficulty and truly achieving a balance between aesthetics and performance.

Flexible and versatile +N bathroom proposals: INNO's flexible size is 20% smaller than traditional smart toilets, paired with EASY+ flexible brackets, making it easy to install in bathroom spaces of different layouts.

Standard configuration means full configuration, fully functional configuration is available, and intelligence is achieved in one step.

With breakthroughs in core technology and user-friendly design, the INNO series transforms the concept of "YING – 50 YEARS, TRUSTED OVER TIME" into product strength, making a reassuring quality life within reach.

 

03

Renewal and Opening Ceremony

Central China  Flagship Store, Unlocking A New Landmark For Bathroom Experience

On the morning of May 8th, the YING Changsha Ayd Group flagship store grandly opened, not only as a key layout for deepening regional markets and expanding the territory of Central China, but also marking the opening of a new chapter of development for this ethnic brand with 50 years of history in the land of Hunan. At the opening ceremony, the group, industry associations, design experts, business representatives, and distributors gathered together to affirm the leading position and influence of the YING brand, injecting strong momentum into the brand's roots in Hunan and deep cultivation in Central China.

Guests at the opening ceremony (in no particular order):

集团中国区总经理裴杰先生，中国建筑材料流通协会执委副会长兼陶瓷卫浴经销商委员会主席李作奇先生，欧亚达国际家居MALL（长沙店店）总经理唐军先生，中国建筑学会室内设计分会副理事长、HIID湖南省建筑室内设计学会轮值会长王湘苏先生，YING总经理龙治宇先生，YING湖南、贵州营销中心总经理方雄先生，YING国内销售总监蒋举亮先生。

▲Opening Site

The flagship store of YING Changsha Ayd Group focuses on a simple and modern style, deeply integrating product function display with scene based experience, and creating an immersive and reassuring bathroom experience space with the concept of "wisdom + aesthetics".

Knowing what has always been, knowing where to go. In 1974, the Southern Ceramic Capital kiln ignited the red sky, and YING set sail, crossing half a century with the brand philosophy of "YING – 50 YEARS, TRUSTED OVER TIME". With high standards of forging durable quality, every product became a footnote to "Made in China". When the spirit of craftsmanship is integrated into the brand's bloodline, YING takes red clay as the starting point, flows through the water to a hundred years, and presents the answer sheet of China's bathroom era to the world - starting from the original intention of Ceramic Capital and becoming a global ambition.