Practical Innovation, Seeking Common Development

On March 10, 2025, the "Practical Innovation, Unity of Strength, and Common Development" YING2025 Core Dealer Conference was grandly held at YING headquarters. On this occasion of the surging spring tide, core eagle heroes from all over the country returned home with glory, gathering with group leaders and company management such as Guillem Pages, General Manager of YING China, and Gorson Long, General Manager of YING. With new products as the order and brand as the forefront, we jointly planned the future blueprint and embarked on a new journey of YING 2025!

Anchor The Goal And Plan A New Journey
Deploying YING 2025 Key Development Strategy

 

Guillem Pages, the General Manager of the China region of the group, stated in his opening speech at the conference that YING remains evergreen for fifty years, relying on firm beliefs and unremitting efforts. In the face of new challenges, the headquarters of the group will fully support YING's key layout. Guillem Pages' speech greatly inspired the attendees, who were full of confidence in YING's future.

In the tide of the times, clear goals and effective methods are crucial for the development of enterprises. During the meeting, Gorson Long, the General Manager of YING, pointed out that by 2025, as one of the top ten bathroom brands in China, YING needs to accurately anchor its goals and explore effective paths. We will firmly adhere to the reform direction of product research and development, brand concept, and service system, promote reform and optimization, build a forward-looking strategy, innovative planning, and dynamic team, and draw a grand blueprint for the development of the new year.

Anchor With Pragmatism, Stabilize The Market
Collaborative Development Of Retail, Home decoration, And engineering
We not only need to propose tasks, but also solve the problem of methods to complete them. In the ever-changing market and increasingly fierce competition, YING needs to anchor clear goals and explore precise and effective paths to achieve sustainable development and breakthroughs in this era.

 

Derek Jiang, the National Sales Director of YING, has made plans and deployments for marketing work in 2025. In the new year, YING will make all-round efforts, diversify marketing to enhance brand awareness, polish product lines to enhance product strength, optimize supply chain to ensure delivery, innovate online and offline integration to improve marketing efficiency, and strictly control production to solidify quality. Driven by the five forces of brand, product, delivery, marketing, and quality, we aim to break through market difficulties and achieve dual improvement in performance and brand.

According to Zhu Feng, the Director of Retail Channels at YING, by 2025, YING will leverage its leading advantages to provide comprehensive policy support to distributors across the country, and upgrade the image and service processes of its terminal stores. Borrowing national subsidies to enter the old renovation market and seize market share, accurately attracting traffic through multiple online channels, improving customer flow and store conversion rates, and striving to achieve peak performance.

 

At present, the traffic pattern of the home furnishing market is changing, and the potential of the home decoration track is enormous. Deng Jinhu, Director of YING Home Decoration Channel, stated that YING will comprehensively integrate resources such as product research and development, supply chain, and marketing, refine and adapt products, explore multiple channels, create efficient channels, and empower distributors to seize the local home decoration market.

In the fierce market competition, engineering channels still have unlimited potential, especially in the fields of hotels, homestays, etc. At the meeting, Shi Jianmei, the director of engineering channels at YING, stated that YING will rely on precise calibration, competitive products, optimized processes, and improved services to help distributors establish themselves in the market and build a strong brand.

 

With Innovation As The Wing, Breakthrough Upwards
Product And Service Integration Drive, Opening A New Chapter Of Breakthrough
The concept of "exploring in practice and seeing the truth in details" is deeply imprinted in the development trajectory of YING. Continuous improvement of customer experience cannot be achieved without the enhancement of product functionality, the refinement of quality craftsmanship, and the gradual optimization of service processes. YING always adheres to the concept and deeply cultivates details. In 2025, YING will use products and services as strong engines to drive the brand to new heights.

Pit Chen, the product manager of YING's traditional channels, pointed out that YING's product research and development has always been guided by listening to market demand, accurately investing energy, continuously optimizing the product system, and creating practical, durable, and cost-effective products to cope with the market's "tornado". In order to make the product strategy more in line with market and dealer needs, YING2025 will also establish a dealer advisory committee to jointly discuss product development directions.

Focusing on the concepts of intelligence, comfort, and environmental protection, multiple new products from YING made a dazzling appearance at this conference. The smart toilet with a strong sense of technology, the bathroom cabinet with diverse and practical styles, and the shower column with simple and functional design... fully demonstrate the achievements of deep cultivation, empower with intelligence, and open a new chapter of quality life for consumers.

During the meeting, Luo Zhuojia, the manager of YING's after-sales department, pointed out that YING's after-sales team will make every effort to improve their response speed and problem-solving ability. By continuously improving service processes, building customer management systems, and introducing digital management methods, they will achieve efficient and accurate services, and provide customers with a more intimate and high-quality after-sales experience.

In this journey based on "pragmatic innovation", YING has precisely anchored its direction and steadily moved forward. Highly attractive market policies and innovative new products empower dealers nationwide with confidence. YING will continue to uphold quality, innovate products, and explore channels, working hand in hand with distributors to forge ahead and write a brilliant new chapter of high-quality development with practical work and clever ideas.