Time is the best testament to YING’s legacy.
Since 1974, YING has grown from serving a single household to becoming a trusted part of millions of families. Behind this widespread trust lies a powerful promise shaped by time itself:“YING – 50 Years, Trusted Over Time.”
In today’s era of rational consumption, “trust” is no longer just an emotional value—it has become a real expectation for how people choose to live. And this is exactly the direction YING has always held firm to: through a philosophy of long-termism, we help users make decisions they’ll never regret—offering products that protect the quiet happiness of home.
“YING – 50 Years, Trusted Over Time” is both a reputation forged through time and a promise for the future.
With durable quality at our core, YING delivers long-term trust. 50 years of technological heritage, the choice of over 50 million households, and global quality certifications—this is the foundation of our promise. Our powerful manufacturing capability, continuous innovation, proprietary durability lab, and dual-longevity standards—this is how we safeguard that trust.
“Trusted Over Time” is born from trust that accumulates through each use, from quality upheld over decades. From dawn till night, in every moment of daily cleanliness, the sense of trust grows, is affirmed, and reaffirms its worth.
We understand deeply: “Trusted Over Time” is not just a feeling—it’s a responsibility. It reflects YING’s commitment to unwavering quality, to honoring user trust, and to the pursuit of a better life.
What does 50 years mean to a brand? It marks YING’s journey from China's first generation of sanitary ceramics to modern intelligent manufacturing. It signals the reawakening of value in “Made in China.” And today, it’s a declaration—a new chapter born from legacy.
“YING – 50 Years, Trusted Over Time.” is not the end of a story, but the beginning of a new one. With innovation as our driving force and responsibility as our foundation, YING will continue to lead the industry—building a national sanitaryware brand that the people of China can truly trust, over time.
